Data Dedupe & Golden Record
Our data deduplication capabilities give you the power to remove duplicates, find near matches and define relationships within contact records.
Our flagship deduplication tool, MatchUp, scans international and domestic contact records to find obscure matches and merge/purge your mailing lists, databases, Excel spreadsheets and more. Matchup is especially adept at handling address obscurities, formatting, nickname and abbreviations.
Golden Record and Survivorship
The MatchUp deduplication component available within SQL Server Integration Services (SSIS) provides a unique Golden Record selection tool you can use to easily set up rules for choosing the winning, or “golden record” based on the actual quality of the data.